Portfolio Details

  • May 2024, 02:11 PM

R & R Self Storage - Local SEO Success Story

Client Overview:

  • Business Name: R & R Self Storage
  • Location: 365 Northside Dr, Jasper, GA 30143, United States
  • Industry: Self Storage
  • Services Provided: Full Local SEO Services



Client Background: R & R Self Storage is a locally owned self-storage facility serving 365 Northside Dr, Jasper, GA 30143, United States. With a commitment to providing secure and convenient storage solutions, R & R Self Storage aims to be the go-to choice for individuals and businesses in need of storage space in the area.


Challenge: Despite offering top-notch storage services, R & R Self Storage was struggling to gain visibility in local search results. With numerous competitors in the area, the company found it challenging to attract potential customers to its website and physical location.


Solution: Fahad Ummat and his team took charge of R & R Self Storage's digital marketing strategy, implementing a comprehensive Local SEO campaign tailored to the client's needs. The strategy included:




Website SEO Optimization:

  • Conducted a full website audit to identify and address technical issues affecting SEO performance.
  • Implemented on-page SEO techniques to optimize website content for relevant keywords and improve search engine rankings.



Google My Business (GMB) Optimization:

  • Optimized the client's GMB profile to enhance visibility in local search results.
  • Regularly updated the GMB profile with accurate business information, photos, and posts to engage with potential customers.



Local Citations and Map Citations:


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  • Created over 300 local citations across relevant online directories to improve the company's online presence and local search rankings.
  • Leveraged map citations to enhance the company's visibility on mapping platforms like Google Maps.




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Backlink Building:

  • Generated 2,000 high-quality backlinks from reputable websites to improve domain authority and boost organic search rankings.
  • Secured locally focused backlinks to establish relevance within the target market.



Content Marketing:

  • Published daily blog posts on the company's website to provide valuable information to potential customers and improve organic traffic.
  • Produced content optimized for focus keywords related to self-storage and local search intent.


Reputation Management:

  • Implemented a reputation management strategy to monitor and respond to customer reviews across various online platforms, maintaining a positive online reputation for the business.



Local Search Audit and Reporting:

  • Conducted regular audits of local search performance to identify areas for improvement and adjust the strategy accordingly.
  • Provided monthly reports to the client, detailing key performance metrics and outlining the impact of the Local SEO efforts.



Results: Through Fahad Ummat and his team's diligent efforts and expertise in Local SEO, R & R Self Storage achieved remarkable results:

  • Significant improvement in local search rankings, with the company consistently appearing at the top of relevant search results.
  • Substantial increase in organic traffic to the company's website, resulting in a higher number of inquiries and bookings.
  • Enhanced visibility on Google Maps and other mapping platforms, leading to an influx of foot traffic to the physical location.
  • Strengthened online presence and brand reputation, reflected in positive customer reviews and feedback.
  • Measurable growth in business revenue and market share, establishing R & R Self Storage as a leading choice for storage solutions in the local area.

Rankings Table





Google Search 






Fahad Ummat and his team's comprehensive Local SEO strategy proved to be instrumental in driving visibility, traffic, and revenue growth for R & R Self Storage. By leveraging a combination of on-page optimization, GMB management, citation building, backlink acquisition, content marketing, and reputation management, they successfully positioned the client as a dominant player in the local self-storage market. This case study highlights the importance of tailored Local SEO strategies in helping businesses thrive in competitive local markets.